Privacy Policy for Email Newsletters

Last updated: 27 August 2026

1. Data Controller

BOOX ApS is the data controller responsible for processing your personal data in connection with our newsletter.

Company name: BOOX ApS
Company registration number: 27402917
Address: Leerbjerg Lod 11, DK-3400 Hilleröd, Denmark
Email: hpb@boox.nu
Telephone: +45 2347 6762

2. Personal Data We Process

When you subscribe to our newsletter, we may process the following information:

  • Your name, if provided
  • Your email address
  • The date and time of your subscription
  • Documentation of your consent
  • The date and time of any unsubscribe request
  • Technical information, such as your IP address, if recorded during registration
  • Information about newsletter opens and link clicks.

We do not ask you to provide sensitive personal data when subscribing to our newsletter.

3. Purposes of the Processing

We process your personal data to:

  • Administer your newsletter subscription
  • Send you information about new publications
  • Document that you have provided valid consent
  • Process any unsubscribe request
  • Measure newsletter opens and link clicks and improve our newsletter content.

4. Legal Basis

We process your personal data for the purpose of sending the newsletter based on your consent, in accordance with Article 6(1)(a) of the General Data Protection Regulation.

Subscription to our newsletter is voluntary, and you may withdraw your consent at any time. Withdrawal of your consent does not affect the lawfulness of processing carried out before the withdrawal.

Where necessary, we may retain documentation of your prior consent to demonstrate our compliance with applicable data protection and marketing laws.

5. Withdrawing Your Consent

You may unsubscribe at any time by:

  • Using the unsubscribe link included at the bottom of our newsletters, or
  • Contacting us at hpb@boox.nu

Unsubscribing is free of charge. Once you unsubscribe, we will stop sending you newsletters and remove you from our active mailing list.

6. Recipients and Data Processors

We may disclose your personal data to service providers that help us manage and distribute our newsletter.

We use the following newsletter provider:

Provider: MailPoet for WordPress
Purpose: Administration, distribution and analytics.
Processing location: Denmark

The provider processes personal data only in accordance with our instructions and under a data-processing agreement.

We do not disclose your personal data to other companies for their independent marketing purposes unless you have expressly consented to this. We may disclose information where required by law or by a competent public authority.

7. Transfers Outside the EU/EEA

As a general rule, we do not transfer your personal data to countries outside the EU/EEA.

8. Retention and Deletion

We retain your personal data for as long as you remain subscribed to our newsletter.

When you unsubscribe, your information will be removed from the active mailing list or anonymised. However, we may retain the information necessary to document your consent and unsubscribe request for up to two years after the consent was last used. This allows us to demonstrate compliance with applicable marketing laws.

Information may be retained for a longer period where necessary to establish, exercise or defend a legal claim.

9. Your Rights

Subject to the conditions and limitations set out in applicable data-protection law, you have the right to:

  • Request access to the personal data we process about you
  • Have inaccurate information corrected
  • Request the deletion of your information
  • Request restriction of the processing
  • Receive relevant personal data in a structured format and have it transferred to another data controller
  • Object to processing, including processing for direct-marketing purposes
  • Withdraw your consent at any time

These rights may be limited depending on the circumstances. To exercise your rights, please contact us at hpb@boox.nu.

We may request information necessary to verify your identity before processing your request.

10. Automated Decision-Making and Profiling

We do not use your personal data for automated decision-making or profiling that produces legal effects or otherwise significantly affects you.

11. Security

We have implemented appropriate technical and organisational security measures to protect your personal data against accidental or unlawful deletion, disclosure, loss, alteration, misuse or unauthorised access.

12. Complaints

If you are dissatisfied with how we process your personal data, you may contact us at hpb@boox.nu.

You also have the right to submit a complaint to:

The Danish Data Protection Agency (Datatilsynet)
Carl Jacobsens Vej 35
DK-2500 Valby
Denmark
Telephone: +45 33 19 32 00
Website: www.datatilsynet.dk

If you live in another EU or EEA country, you may also contact the data-protection authority in your country of residence.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

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