Which market?

I  frequently meet with software companies from around the world, where we discuss issues around [...]

People makes the difference, not products

I had lunch with a friend of mine the other day.  He had just finished [...]

Personal e-mails as a marketing vehicle?

Each person in your organization is submitting in average 10 personal e-mails to external business [...]

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The European challenge (one of them..)

Europe is a very fragmented market for almost anything. Most established companies have found ways [...]

The World is Flat

In his recent book “The World is Flat” Thomas L. Friedman reviews the consequences of [...]