American Kingpin – Catching the Billion-Dollar Baron of the Dark Web
Ross Ulbricht has recognized that his Liberterian ethos was taking him further and further into [...]
Oct
Target group
You can imagine the huge benefit your marketing efforts can have when you can identify [...]
Oct
The book’s value proposition
In the series, I assume that you write and publish the book yourself. If you [...]
Oct
How to write a good book
If you have commercial ambitions with your book project, you need to find the balance [...]
Oct
A novel is born
A business thriller has the protagonist's working life as its main plot. Everything outside of [...]
Oct
The ignorant customer and the unfortunate salesman?
It is easy to jump to the conclusion that potential customers that don’t get it [...]
Oct
Apple in China
As a die-hard Apple user, reading Patrick McGee's ‘Apple in China: The Capture of the [...]
Jun
Chernobyl – When Technology and Judgment Failed
On April 26, 1986, Reactor 4 at the Chernobyl nuclear power plant in the [...]
Apr
How fortunate can one be?
I dropped my car off for servicing early this morning. The Volvo garage is [...]
Apr
Trumpism as a Political Power Complex
Trumpism is neither an ideology nor a consistent project. It is a political power complex [...]
Apr
