Category Archives: Strategy
Inbound or Outbound? There’s a Huge Difference.
In general, anything outbound and in particular cold calling sales activities, is expensive, associated with [...]
Domesticating The Revenue Generation Monster Using AI, Big Data, Automation and Common Sense
Revenue generation starts with filling the funnel at the top. If only a little comes [...]
Feb
Silicon Valley’s Rule Number One: Fake It Till You Make It
I do not think that “Fake It Till You Make It” is recommended. There [...]
Feb
Culture Eats Strategy for Breakfast
The term “culture eats strategy for breakfast” is, unfortunately, not my idea. The statement emphasizes [...]
Feb
How I Got Started with International Business Development
Opportunities present themselves all the time. Picking the winning ones is difficult, but if you [...]
Feb
The Path From Business Development to Marketing and Sales
If you are a business developer, then you do not have a sales target, because [...]
Jan
Epic – A Genuine Shoestring Approach
Epic, the global market leader in Electronic Health Record solutions for the healthcare industry, never [...]
Jan
My little personal productivity hack
– A simple path to a better and more balanced work life For more than [...]
Dec
Preparing for 2026: It is sandbagging time again – are you ready?
Accepting a budget you don’t believe in brings you into a psychological mode of proving [...]
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Dec
Target Audience
You can imagine the huge benefit your marketing efforts can have when you can identify [...]
Dec
