The Challenges

Most small and medium-sized B2B process optimisation software companies face challenges ensuring steady and predictable growth.

The buying journey for this type of software takes months or even years. Selection criteria are complex, decision stakeholders shun innovative approaches, and the risk is considered high. Many formal and informal variables affect the customers’ final committee-driven purchase process.

Objective and Outcome

Building a solid and growing pipeline and driving the opportunities to successful fruition on a small budget requires a systematic approach across all the revenue generation disciplines and activities.

The workshop aims at developing a systematic approach to your situation. It helps you design and maintain productive and scalable revenue generation processes when you have a great product but only a tiny budget. It offers terminology and methods that, applied across the organisation, will increase the probability of a successful outcome.

At the end of the workshop, we will have developed and documented an action plan with items aimed at fixing the issues.