Revenue Generation Fundamentals

Successful Principles for B2B Software Companies

It’s a revenue generation engineering handbook for B2B software companies with great products but tiny budgets. It takes you through all the disciplines you must master to design and implement programs and activities, resulting in stable and predictable revenue growth. It offers terminology and methods that, applied across your small organisation, will increase the probability of success. Money doesn’t substitute ingenuity. And that is why small companies out-innovate big companies. But having innovative products or services doesn’t guarantee success. You also need an innovative revenue generation approach. Reading this book will give you that.

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Your Challenge

Innovative B2B software companies face the Law of Diffusion of Innovation and long and complex buying journeys simultaneously.

They enjoy little market awareness and mainsteam customers are risk averse.

In addition they only have small teams and tiny budgets.

The Solution

Money doesn’t substitute ingenuity.

And that is why small companies out-innovate big companies. But having innovative products or services doesn’t guarantee success.

You also need an innovative revenue generation approach.

Reading this book will give you that.

The Ideal Reader

Revenue Generation Fundamentals is a book for software industry business development, marketing and sales executives and their operational staff.

It is the book for anyone who works with revenue generation in a small and medium-sized, let’s say up to 1,000 people, B2B software company that faces complex customer journeys.

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