Going Global on a Shoestring is a handbook for the executives and business developers in small and medium sized software-companies (20-200 employees) that lay out the strategies for global expansion as well as perform the actual field work with winning the first customers abroad.
The Practical Guide
Finally, a book that is directing the international journey for software companies practically and in a straightforward manner.
That’s How to do it
I recommend this book to any software techie who wants be ahead of the competition.
A must read
The complete guide to the owner or CxO in a software company that wants to scale internationally.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the foundation for global growth.
Getting that foundation in place and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.
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