Building Successful Business Models
Business Model Management in the B2B Software Industry
You build business software.
But what, exactly, do you need to change to grow?
More revenue? Faster sales cycles? Better win rates? New markets?
Building Successful Partner Channels gives you a practical framework for answering those questions — and turning the answers into action.
Built on Alexander Osterwalder’s business model framework and adapted specifically for B2B software, this book addresses the realities most frameworks leave out: high switching costs, customisation, implementation, systems integration, complex buying processes, and the external events often needed to trigger demand.
You will learn how to sharpen your value proposition around real customer problems, understand why deals stall, identify the constraints holding back growth, and align your front office with actual market behaviour.
The approach is structured, practical, and workshop-driven. It helps you analyse your current business model, uncover weaknesses, spot opportunities, and make better commercial decisions based on evidence — not assumptions.
No vague strategy. No generic advice.
Only what works in practice.
For founders, executives, and commercial leaders in B2B software, this is a guide to building a business model that does more than look good on paper — it converts into revenue.
