Tag Archives: revenue generation

Cold Calling in the Age of AI and Multichannel Selling – Part 2

In that sense, the real challenge is not to build a sales organisation full of [...]

Cold Calling in the Age of AI and Multichannel Selling

 The sales profession periodically declares cold calling dead. When I first wrote about this [...]

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Domesticating The Revenue Generation Monster Using AI, Big Data, Automation and Common Sense

Revenue generation starts with filling the funnel at the top. If only a little comes [...]

The ignorant customer and the unfortunate salesman?

It is easy to jump to the conclusion that potential customers that don’t get it [...]

Designing Effective Revenue Generation Processes for B2B Software

 In the over forty years I have been working with revenue generation for B2B [...]

“Revenue Generation” as a Service

Let’s just face the brutal facts: Marketing and sales are not the core competencies of [...]

If you never receive inbound inquiries then there is something terribly wrong

Being in a market where potential customers are looking for what we offer, but never [...]

The price is what we pay – the value is what we get

The exact same product can produce very different levels of value depending on how the [...]

Sales is Not a Dead Profession – it Has Just Changed Quite a Bit

A surprisingly large number of senior (sales) executives do not read many books. If you only [...]

Commission only?

– Why it doesn’t work and what you could do instead. I am assisting software [...]

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