The differences between the direct and the indirect go to market approaches

Using an indirect go-to-market approach means finding, recruiting and managing independent companies that find, win, make, keep [...]

It is sandbagging time again – are you ready?

Accepting a budget we don’t believe in brings us into a psychological mode of proving [...]

The magic happens when you want to make the world a better place!

When Özlem launched Classloom.com in April 2015 just a few months before the summer break she didn’t [...]

The 6+4 habits that will make you stand out from the crowd

Trustworthiness is the most crucial character trait in any relationship. All other virtues fade in [...]

If you never receive inbound inquiries then there is something terribly wrong

Being in a market where potential customers are looking for what we offer, but never [...]

Why you should charge for coffee with someone you don’t know

Do you accept all invitations for coffee? Maybe you should consider if this is best [...]

“The Navision Model” was born when IBM said no thanks

PC&C GmbH became a huge success for both Navision and for the three founder. It [...]

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My little secret in South Tyrol

There are obviously thousands of great places you can stay in South Tyrol, but when [...]

Avoiding and mitigating risk is not the same thing

The reason that cultures with a high degree of risk-avoidance do few type B-investments is [...]

How getting fired advanced my career

Considering my next assignment as a project rather than a job has worked very well [...]

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