Tag Archives: Building Successful Partner Channels

Key Considerations for the Direct vs. Indirect Go-to-Market Approach

In the video, I discuss the main difference between the direct and the indirect go-to-market [...]

Channel Partner Recruitment from Early Stage to Late Stage

In the video, I discuss the process for channel partner recruitment from early stage to [...]

Developing and Maintaining a Channel Partner Program

In the video, I discuss the channel partner program and the design principles we should [...]

When to Choose an Indirect Channel and When to go Direct?

I the video I discuss the principles for when we can choose the indirect approach [...]

My new book “Building Successful Partner Channels” is available!

“Fantastic! I found this book helpful for restructuring our channel strategy in one business line [...]