An Idea That Eventually Turned Out to Be Worth $1.45B

Improving something that already exists by making it easier to use, less expensive, faster to [...]

Curb Appeal – Why It Doesn’t Say Anything about the Interior

All companies have all kinds of issues all the time. The perfectly running company doesn't [...]

Key Considerations for the Direct vs. Indirect Go-to-Market Approach

In the video, I discuss the main difference between the direct and the indirect go-to-market [...]

Channel Partner Recruitment from Early Stage to Late Stage

In the video, I discuss the process for channel partner recruitment from early stage to [...]

“Revenue Generation” as a Service

Let’s just face the brutal facts: Marketing and sales are not the core competencies of [...]

Nine Steps to a Successful 2019

One of the biggest time savings I have achieved comes from the decision to set [...]

Why you should write book reviews

The vast majority will benefit from a relevant and clear digital footprint that makes them [...]

Developing and Maintaining a Channel Partner Program

In the video, I discuss the channel partner program and the design principles we should [...]

The Channel in Your Value Proposition

In the video, I discuss how can you design your value propositions to release the [...]

When to Choose an Indirect Channel and When to go Direct?

I the video I discuss the principles for when we can choose the indirect approach [...]

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