Category Archives: Strategy
I Don’t Sell Anything
Selling management consulting is a relationship business. Without bilateral, trusting relationships there will be no [...]
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Dec
What I learned from writing over 200 articles on LinkedIn
LinkedIn Publishing is a peripheral supplement to my content marketing activities. It is not the [...]
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Dec
How will you know if a certain sales approach will work or not?
You will have to continue to test, measure and test because the markets move all [...]
Oct
Did McKinsey & Company Kill Swissair?
All had been well until the early 1990s, when consultants McKinsey & Company recommended [...]
Aug
The Friendly Orange Glow: The Untold Story of the Rise of Cyberculture
The story about PLATO is not only interesting, but it will also teach you a [...]
Jun
An Idea That Eventually Turned Out to Be Worth $1.45B
Improving something that already exists by making it easier to use, less expensive, faster to [...]
May
Curb Appeal – Why It Doesn’t Say Anything about the Interior
All companies have all kinds of issues all the time. The perfectly running company doesn't [...]
May
Key Considerations for the Direct vs. Indirect Go-to-Market Approach
In the video, I discuss the main difference between the direct and the indirect go-to-market [...]
May
Channel Partner Recruitment from Early Stage to Late Stage
In the video, I discuss the process for channel partner recruitment from early stage to [...]
May
Nine Steps to a Successful 2019
One of the biggest time savings I have achieved comes from the decision to set [...]
Jan
