Revenue Generation Fundamentals
Successful Principles for B2B Software Companies
It’s a revenue generation engineering handbook for B2B software companies with great products but tiny budgets. It takes you through all the disciplines you must master to design and implement programs and activities, resulting in stable and predictable revenue growth. It offers terminology and methods that, applied across your small organisation, will increase the probability of success. Money doesn’t substitute ingenuity. And that is why small companies out-innovate big companies. But having innovative products or services doesn’t guarantee success. You also need an innovative revenue generation approach. Reading this book will give you that.
