Category Archives: Blog
Curb Appeal – Why It Doesn’t Say Anything about the Interior
All companies have all kinds of issues all the time. The perfectly running company doesn't [...]
May
Key Considerations for the Direct vs. Indirect Go-to-Market Approach
In the video, I discuss the main difference between the direct and the indirect go-to-market [...]
May
Channel Partner Recruitment from Early Stage to Late Stage
In the video, I discuss the process for channel partner recruitment from early stage to [...]
May
“Revenue Generation” as a Service
Let’s just face the brutal facts: Marketing and sales are not the core competencies of [...]
May
Nine Steps to a Successful 2019
One of the biggest time savings I have achieved comes from the decision to set [...]
Jan
Why you should write book reviews
The vast majority will benefit from a relevant and clear digital footprint that makes them [...]
May
Developing and Maintaining a Channel Partner Program
In the video, I discuss the channel partner program and the design principles we should [...]
Mar
The Channel in Your Value Proposition
In the video, I discuss how can you design your value propositions to release the [...]
Mar
When to Choose an Indirect Channel and When to go Direct?
I the video I discuss the principles for when we can choose the indirect approach [...]
Feb
Why I now have a Facebook page for my readers
Having conversations with your current and potential readership is a great way to promote a [...]
Feb
