Category Archives: Sales
“Revenue Generation” as a Service
Let’s just face the brutal facts: Marketing and sales are not the core competencies of [...]
May
Developing and Maintaining a Channel Partner Program
In the video, I discuss the channel partner program and the design principles we should [...]
Mar
The Channel in Your Value Proposition
In the video, I discuss how can you design your value propositions to release the [...]
Mar
When to Choose an Indirect Channel and When to go Direct?
I the video I discuss the principles for when we can choose the indirect approach [...]
Feb
Software Industry Conference 2016
In this industry it is not enough to get the good ideas – you need [...]
Feb
The successful turnaround of Secunia, part 3
Picking the right person and getting the right team into the right seats on the [...]
1 Comments
Jan
The successful turnaround of Secunia, part 2
There were many surprises and setbacks on the road, but acting swiftly and correcting failures [...]
1 Comments
Jan
The successful turnaround of Secunia, part 1
Colsted and his team knew that expecting resellers to invest in lead generation at this [...]
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Jan
The two main information technology channel challenges for 2016
Your product is a crucial part of your business model, but there are other building [...]
Jan
Building Successful Partner Channels – the video series
Microsoft has asked TBK Consult to provide tutorial content on how to overcome the challenges with building [...]
Dec
